Mars acquires Kellanova at $30B

Fri 08/16/2024

by Ellie LeTu

Source: WSJ, Financial Times

 

This is another big M&A deal happening this year, and it is under the food/ consumer retail sector. The deal is an all-cash premium, with Mars paying $85.3/ share of Kellanova (NYSE: K), valuing at about $36B. Both parties urgently want to seal the deal, breakup fee for Mars is at $1.25B. 

 
    • Large privately held family-owned business, known for M&M and Skittles.

    • Using higher price to offset lower consumer spending.

    • Expanding to healthier snacks through acquisitions and in house R&D.

    • Publicly listed on NYSE.

    • Split from Kellogg, focusing on snacks.

    • Pringles, Cheez-It, Pop-Tarts, RXBar, etc.

    • Expansion to salty snacks, less reliant on confectionary.

    • Makes Mars a more formidable competitor to fellow salty snack giants PepsiCo and Mondelez.

    • Massive duplication in business operations that can be combined for massive cost savings in the billions.

    • Opportunity to expand internationally and become a new global leader in snacks.

    • Acquisition represents a 44% premium to Kellanova’s 30 day trading volume.

    • Some antitrust hurdles, although many experts believe it will go through.

      • The two businesses do not overlap as much as you might think:)

    • If a deal like this were approved, it would likely usher in a new wave of M&A across multiple industries.

 
 
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